Social Media Marketing and Management Plans
So, How Much Does Social Media Marketing Cost Per Month?
It is worth
looking in depth at the various services you can afford depending on your
monthly budget. Generally, the more you pay, the more social media channels
your social media manager will cover.
Different market needs require different services
● Consultancy
and services - Increase website traffic
● Food and
beverage vendors - More customers through the door at
lunchtime
● eCommerce,
designers, resellers, and physical stores - Uptick in sales
● Medical and
personal services - More bookings
● Hobby clubs or religious groups - Better attendance at events (more visitors
than the previous events)
If you only use Facebook and Instagram, and you are happy with 12 posts a month, you can pay $750 per month plus a setup fee of $150. However, you will pay more if you have bigger requirements and ambitions.
Here is a list of basic social media management services you can expect to receive with your plan:
● Optimize current social media profiles or create your social media profiles
from scratch
● Develop a Content Creation Calendar /
Monthly Posting Plan
● Publish custom-made content (i.e. posts and
tweets) to increase your brand’s exposure
● Responding to customer reviews across your social
platforms to increase local search traffic
● Manage hashtags and keywords to help
increase organic traffic
● Connect with influencers to broaden the
reach of your content
You might also want to:
●
Widen your brand
awareness
●
Improve your brand’s
reputation
●
Strengthen your
customer’s loyalty
●
Increase
opportunities to define yourself as a company (including your beliefs and
values)
●
Increase
communication with your customers, therefore building rapport and understanding
●
Manage your customer’s
dissatisfaction, questions, concerns, and complaints
The Following
Social Media Market Prices are Correct as of June 20, 2022
● 5 social media posts across two social
media platforms: $285/mo.
● 10 social media posts across three social
media platforms: $395/mo.
● 20 social media posts across four social
media platforms: $595/mo.
● 30 social media posts across five social
media platforms: $795/mo.
● Responding to customer reviews across
social platforms to increase local search traffic: $249
● Monitor and manage your customer’s
dissatisfaction, questions, concerns, and complaints: $750
● Create and publish social media video ads: $1,497
So, How Much Do Businesses Actually Spend on Social Media Marketing?
According to research by the Content Factory, the average company in the US spends between $200 and $350 per day on social media marketing. This means total costs can end up somewhere between $6,000 and $10,500 per month, equating to anywhere between $72,000 and $126,000 annually.
The reason these figures are much higher than those we have cited previously is that they include all of the potential overheads, such as hiring in-house social media staff and training them. These are things you do not need to worry about when you work with a social media management company or freelancer. So, you can see how you might save money by working with a third party instead of managing your social campaigns in-house.
There is no denying that social media marketing can be very expensive, but the results of an effective online campaign will pay dividends; helping your business find new customers and to boost your sales. Therefore, in the end, the rewards you will gain make it a worthwhile investment. (Either you will pay the grocer or doctor).
How Much is Social Media Marketing Really Worth?
The majority of businesses and marketers agree that social media marketing is a very worthwhile investment. According to 2022 stats, 73% of marketers report that their social media marketing efforts have been effective, and 90% say it has increased their business's exposure.
We also know the popularity of social media marketing is trending upward. It is predicted that $173 million
will be spent on social media advertising in 2022. In fact, social media advertising is currently the second-biggest market in digital ads.
However, how does that translate into meaningful figures for your business? One way to calculate the ROI (return on investment) of your own social media marketing campaign is to measure your quantifiable goals, such as the number of online form submissions or product purchases you gain, compared to the amount of money you spend on your social media marketing. What will you actually be getting for that amount of money?
For example, let’s just say you pay $0.97 – the average cost for Facebook PPC (pay-per-click) ads – for each time a customer clicks on your advert link. Now let us say you get 1,000 clicks. You have spent $970 in total. You will then need to divide that total spend figure by your average cost of acquiring a new customer in order to get your ROI percentage for Facebook PPC advertising. ($970 / 1000 = .97)
The Final Verdict
The lowest cost that you could get away with for social media management is about $249 per mo. However, that does not include any custom-created social posts with relevant hashtags and customized captions. For only four of these per month, you can expect to pay about $285 to a freelance contractor. The services of a highly-rated social media-marketing firm will start at $1,497 per month.
Remember, investing in an effective social media marketing campaign can bring your business more customers and sales, and attract online traffic to your website – making your social media marketing strategy a worthwhile investment.
The easiest way to get a clear price is by comparing tailored quotes from social media experts themselves. Why not join hundreds of businesses that have done so already, using our free quote request tool? We will match your business with a trustworthy social media expert, who will get in touch with you directly to answer your questions and provide free, no-obligation quotes for you so that you can begin your desired growth.
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There is a difference between Social Media Marketing and Social Media Management. It requires more creative thinking to see the wider brand value, to be sure. If your business needs to focus on sales and conversions, you always have the option to invest more directly into social media advertising, specifically.
Our Social Media Management Packages
|
Basic Plan |
Standard Plan |
Premium Plan |
Customized Plan |
|
Price $95 per month |
Price $245 per month |
Price $345 per month |
Contact for Price |
|
Features 5 posts per month Across two (2) Page/channel evaluation Custom Content Creation Social Media Action Plan
|
Features Everything in the Basic plan, along with 15 posts Scheduled posts |
Features Everything in the Standard plan, along with 20 posts Engagement with followers and Account Performance |
Features Everything in the Premium Plan, with 30 posts per month and Ad management |
Each plan comes with a one-time setup fee of
$50.
|
Management of each additional social network |
$50 |
If you choose
to pay for social media marketing, which
means advertising services, these
should entail:
ü Lead generation
ü Running social media advertising campaigns
ü Driving website traffic through
paid-per-click advertising
ü Precise audience segmentation and targeted
advertising
Revelations
Media offers three types of Online Ad Campaigns,
ranging in cost from $95 per month to $595 per month.
Our Social Media Marketing Packages
|
Basic Plan |
Standard Plan |
Premium Plan |
Customized Plan |
|
$195 per month |
$395 per month |
$595 per month |
Contact for Price |
|
Small budgets Social Media Ad Campaigns Features a Dedicated account manager
|
Growing Audience Promote Events, Specials, Reservations Features Same as Basic Plan plus: 20+ posts per month Potential customer outreach |
Store Openings Gift card Sales, Online Orders Features Same as Standard Plan, plus: customer review responses Local Search Engine Optimization
|
Features A custom plan for small to medium-sized businesses with two or more
locations Unlimited customer |
Each plan comes with a one-time setup fee of
$150.
Our Marketing Add-Ons
|
Twitter add-on package: ● 2-3 customized tweets per
week ● Build and optimize your
Twitter page ● Customer outreach |
$45 |
|
Boost Posts Plan |
$25 |
|
Boost Posts Plus Plan |
$50 |
|
Boost Posts PowerMax Plan |
$75 |
|
|
|
|
Ads Starter Campaign Plan |
$95 |
|
Ads Builder Campaign Plan |
$195 |
|
Ads Growth Campaign Plan |
$395 |
|
15- second animation video (Pinterest / TikTok / Instagram) |
$50 |
|
10- second Artificial Intelligence Spokesperson Video |
$100 |
|
30- second Artificial Intelligence Spokesperson Video |
$200 |
|
60- second Artificial Intelligence Spokesperson Video |
$300 |
|
Audio Voiceover from your written script (<20,000 characters) |
$50 |
Gmail Account Package:
- Gmail Account
- Google Blog
- Google Business Page
- YouTube Channel
Social Media Platforms:
- TikTok
Podcasts Platforms
o Apple Music
o Audible
o BlogTalk Radio
o CastBox
o Deezer
o Google Podcast
o iHeart Radio
o JioSaavn
o Podcast Addict
o Podchaser
o Soundcloud
o Spotify
o Spreaker
Referral Sites
o Nextdoor
Video Broadcasting
- Amazon Prime
- Roku Channel
We
Also Provide Book Publishing Services!
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FAQ
What is included in the cost of social media marketing services?
Social media marketing includes updating or creating social media channels for your business, publishing custom content to your target audiences, and responding to comments on your profiles. Social media marketing services largely amount to reputation management, customer care, brand voice curation, and advertising specific products, services, or promotions.
Additional services include publishing posts across a wider range of channels, as well as targeted pay-per-click advertising and sales, and lead generation. These may cost extra, depending on the terms of your particular provider.
How much does it cost to hire a social media marketer?
A top-rated freelancer will charge $395 for 30 days of social media management across up to three channels. You will get 20 posts including relevant hashtags and captions, which adds up to roughly five posts per week.
Alternatively, social media management agency Social High Rise will charge $349 monthly for at least 20 custom posts on Facebook and Instagram. This package also includes local search engine optimization, outreach to potential customers, and online customer service for restaurants.
How much does it cost to outsource social media marketing on a small budget?
You can expect to pay $35 to $55 per hour for a top-rated social media management freelancer on a platform such as UpWork.com.
A basic social media marketing package costs $285 for four posts with relevant hashtags and captions across two social media channels. Delivered by a freelance social media manager over one month, this service includes channel evaluation, content creation, and scheduling as well as reporting and an action plan.
